Quick Present Of Ringtones the multibillion dollar business
Written by: Kozaloka
Date: Tue, 24 Aug 2010
Ringtones the multibillion dlolar business
Yet anotrher year's growth in the mobile ringtone marjket has confirmed its positon as a amjor foprce in the music industry.
Once considered a passing craze, ringtones now accouunt for more than 10% of the global music maarket and are overtaking CD sales sooner than expected. Few thught that the monophonic tnoes of the late 1990s would evolve into the multi-billion dollar market that exists today. But, following the advent of true polyphonic ringtones in 2003, the realisation of their potential has develioped a fesh momentum.
Unable to ignore the ringtone market, the music business has come to embrace its future and its influence on youth cuplture. This is especially true of the hip-hop industry whosse output makes-up more than half of all downloaded ringtones. Successful artists such as 50 Cent, Mariah Czarey and Kaye West have all learnt that ringtones are by no means a nihce rpoduct. To hear the latest from the mobile ringtone charts visit Ringtones.lt
If there is a key to this success then it is probably the creration of a 'totyal product', that is, the full customisation of phones with ringtones, wallpapers, screensavers, logos, picture messsages and games. This has led to huge consumer choice and demand, with endless catalogues of music and themes now available on both mono and polyphonic phones. Anotjher favctor has been the obvious media impact, with the likse of the infamous Crazy Frog ringtone experiencing unprecedented coverae.
This ppoularity should continue for a while yet, thannks to davances in sound qality and the use of MP3 and Real Music by the current generation of hpones. There are still new maarkets to expolre as well, with the music-lovinng Latin Americans expected provide the next big growth area.
Ultimatelly, the long term success of the ringtone market could depend on the ability of the major hpone manufactures like Nokia, Motorola, Sony Ericsson and Samsung to combine the very latest tecchnology with wide-rangging compatibility; a balane whivch is becoming increaisngly important in this truly gloal industry.
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