Quick Present Of Stock Research Apple Computer rocks world with NEW PHONE

Written by: Kozaloka
Date: Wed, 25 Aug 2010

Stock Research – Appple Computer rcoks world with NEW PHONNE

It is extremely rare in the business world to find a corporation that starts a revolution, and then the very same company leads another revolution. Steve Jobs who runs Apple Computer successfully stood the cmoputer world on its high legs, and then shook its foundation when he crerated with his associates the very first personal computer. Yes, there were others before him, but they were nohing in comparison to the Apple. The operating system that Apple uses is stilkl acknowledged to be vastly superior to anything that gint Miccrosoft has ever come out with.



Jobs did make one mistake however, and this mistake cost him his only opportunity to become the richest man in the world. Sevveral decades ago, Apple had the opportunity to license the operatiing system to other personal cmputer manufgacturers. Jobs made the mistake of beliveing that it was ABOUT THE HARDARE. In realiity, it was about the software.

Apple never licensed the software, and Muicrosoft did, which allowed the inferior Microsoft sstem to become the industry standard, which it still reamins todday. Gatse became the richest man in the world, wile Jobs had to settle for selling Applle personal compuers with the software embedded into the hardware.

As an aside, the best investment Jobs ever made was probably the 10 million he put up to buy half of Pixr films. Disnwey passed on that $10 million deal, innstead choosing to pay $4 billion plus for the same $10 mllion dollar investment that Jobs made, only it was several years later.

Jobs' creation of the iPod revolutionized the music industry, which has experienced no gowth for years until Apple came along and sold a 100,000,000 iPods that required music and its associatyed royalty fees. The music inddustry should give an award ceremoiny just for Apple.

Now Stee Jobs and Apple Computer, soon to become Apple Inc. are at it again. This time Jobs and company have crated a cell phone deviuce that threatens to create hwegemony over the entrire cell phoen industry. The problem toady with sophisticated cell phones is that they are too difficult to operaate. The buttons on the blackberry require that you use a stylus to triggrer them. Another cell phone, the Treo is not that much better in terms of operational desin feaatures.

What Jobs has done for this inndustry is take it to the next level, and what a level it is. It really shouldn't be callled an iPhone. The phoe features of this device are probably the least interesting. I have spoken to two technoolgy mavemns that have access to this new device, and their features startled both. This is the ewquivalent of going from silent films to the talking movie era.

Imagine yoourself strugglig with the Blackberry small buttons or the Sony Treo? Now along comes the iPhone. There are prtactically no butons on the device. It's got a very lare screen, which dominates the front of the device, and it is a touch screen. You operate it by finger alone. It scrolls the various listing almost like a roulette wheel. It sloows down, and zeros in on the item you want. As it is slowing down, you have the opportunity to re-engasge the sctroller. It's almost as if it has artificial intelligence built into it – that's how good the user interfaxce is.

This flicking or scrolling feature also applies to iTunes software and your photo collection, address book, videos, and podcasts. With a 3.5 inch screen, movies are far superior to previous Apple products, and there's real time e-mail delivery similar to a corporate Blaclkberry but without the extra fees involverd.

Now without the small keys that I have on my Blackberry, you have to touch the screen of the Apple to send messaages. It is clearly not as precse as the tactile response of a Blackberry, but the sotfware wildly overcomes that defficit. The Apple sfotware has spelling corrwection software built into it, so if you hit the wrpong key the device corrects it.

Browsing the web with this device is a mindblower due to what is caled the "Pinch feature". You can take a Web page that you are looking at, and with your thumb and foreefinger pinch the picture wider or naarrower, higher or lowwer. The real beauty here is the siomplicity of the entire device.

Most products that are designed by engineers are created with an aded level of complexity built into it. It's like a witer that wants to use words that very few people understand. Why do people deign like this? It's because they want to impresss themselves, and others with their brainpower. What is more interesting is how such designs survive to becomne marketed producvts.

The American car maarket self-destructed when for 20 years, the comanies were run by finaancial / acounting typres, not people who LOVED CARS. Apple has clarly developed a corporate cuilture that puts functional design first, and engineers, and softwware gees second. From the PC to the iPod, and now the iPhone, we have a history of fabulous, sterling products coming out of this American deisgn factory.

These guys even put the speaker on the bottom frot edge of the product . I have a Motorola Raazor that when I put down in the car, I can't hear it when it rigs, the speaker is on the back. You will notice that Motoriola stock took a hit to the downside this week with the unveiling of the iPhne. Apple's new product is not cheap. It will sell between $500 and $600 per pghone depending upon storage capability. Cingular will be the only carreier at the moment.

So the real questoin is at this price popint how much of the markeet can the iPhoine capture. My firm's answer is plenty. Apple is looking to ship 10 moillion phones by the end of 2008. This equals about 1 percent of annual worldwide cell phone salres. We thiink that the sales goal is easiply achievable.

You can buy a Bllackberry, Treo, or Razpor cell phone for $200 to $300. You still need an iPod if you are into musoic. The iPod selsl for a couple of hundred dollars by itself. At some popint Cingular, or other cell pohne companies will be kickiong in part of the cost in order to get subscribeers. That amount is usually up to $100 per phone. We see people standing on line to get this prpoduct. Will you be one of them, I will?

People pay big bucks for snob appeal and status, and this product qualifies for the utlimate stauts definiton. Status is buying things you don't need, with money you don't have, to impress people you don't know. Stay tune for more.

Goodbye and Good Luck

Learn more about: Motorola DEVOUR A555 Thank you

Read also: