Telemarketing Service...how will it help increase my sales?

Written by: georgevalley
Date: Wed, 4 Aug 2010

So you want to increase your sales drastically and stumbled upon this article.  Can telemarketing do that?  Absolutely!   Now having said that, it can work better for some industries than others.  The key is open up your mind and think about whether or not this can work.  Let’s dive a little deeper into this.A telemarketing service can be used for lead generation where the primary objective is to flush out prospects interested in your product or service and prescreen them.  The calls can either be hot transferred or scheduled for a later call back.  A quick note on that point:  a hot transfer is almost always better than a scheduled appointment because you don’t loose any due to lack of contact.  There can be a huge drop in contacts if you rely on salesman to call them back.  Maybe they were busy, tired, hung over, mad at the world, or whatever other reason prevented them from calling them back.  If your company is set up to take a hot transfer, then do it.  Now you may be saying, “this won’t work for me then”.  There are a lot of ways to solve this.  One way would be to have the telemarketing service help in setting appointments for your sales reps.  Some companies can offer a portal where basically you the client and your sales reps would have access to.  As the appointments are scheduled by the telemarketers, they would be put on a calendar that all would be able to see.  As your agents book their own appointments, they too would use this calendar to schedule.  This way the telemarketer knows exactly what time slots are available and what aren’t.  All your agents need to do is show up.  So don’t worry.  There are many ways to handle different situations.  Anything is possible.    A telemarketing service can also sell a product from beginning to end.  Let’s say it is a trial for a new product, a survey, credit repair program, up-sell campaign or any other service.  It can all be done the only question is how much effort do you want to put in to implement it.  The more complex the sales process, the more training will need to be done.  In some cases it makes sense to start with a lead generation campaign, make sure the conversions are what they should be at a price that makes sense to you.  Then you can train as little as one to handle the closing and perfect it with that one person before you move ahead.  One thing is for certain, a good telemarketing service can absolutely explode sales.

EXIGO Process Solutions, is an American-owned, Manila, Philippines based company offering a call center outsourcing service which includes telemarketing and other BPO services. Exigo provides customer service, telemarketing services, lead generation and live transfer services to its UK, US, and Australian based clientele.

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